Amazon bcg matrix 20177/28/2023 ![]() A problem child or question mark (product) will consume a lot of cash & resources in a company (e.g. This is normally a product which has a small market share in a fast growing industry. The BCG Matrix has four categories and they are: The company should decide which products needs to be abandoned, and which ones to pursue depending on various factors such as market penetration, product success, saturation of the market, low growth, cash generating, high expenditure products, research and development etc. some maybe a cash cow, while others maybe a problem child or question mark? The BCG Matrix can be either used to measure a single product or more commonly a group of products in an portfolio which will be in the various stages of the product life cycle. ![]() ![]() The BCG Matrix is a famous model developed by the Boston Consulting Group which shows the various stages in a product life cycle in a simple and understandable manner.
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